4 Guidelines to Maximize Branding Through Interior Design & BuildBy Bryan Low
You are your own brand, and it's up to you to define what that should be. That should extend to your office environment, your concierge, your lobby, waiting area to instill the culture among employees. The common problem with interior designers is they propose an idea before gathering information from clients. We at Midor Interior work a little bit different where we believe every client should have home of their dreams and we help to create your desired environment that reflects your personality (or your corporate brand). We are flexible. We give clients what they actually want without rigid style guidance. We help to brand companies with interior design. The end result is that we help your company to attract more prospects working with your company.
There are tools you should use in order to brand effectively around your office environment to help sharpen your business identity. Branding messages should be delivered clearly instead of leaving clients wondering who you are.
The first thing clients realize when they step foot in your office will be your lobby/ waiting area. Making full use of the lobby will bring good impression for clients. Depending on your industry and what you want to be, reflect it in your lobby area. If your restaurant serves Italian cuisines, throw contemporary Italian furniture there; if your company deals with home constructions make it clear at the lobby area.
You didn't spend bucks on designing your logo to be hidden. Your logo is an essential branding element while your tagline plays important role in delivering branding message. Display them with confidence at your lobby area, catching their attention and retention is everything you need to do.
At the end of your day, you want to sell. Branding your business particularly needs to be specific about what services and products you are offering clients. Place your latest collections and flagship products at the very forefront of your stores. Make use of colors and spaces of your outlet to highlight your product. Potential clients will either see themselves committed into the purchase, or not. In short, your branding message must always spell out the specifics about what you sell, and describe your services concretely enough so that your potential clients understand that only you are the designer they're looking for. Many designer brands are weak in this area; well we can confidently say we are not one of them.
Be very sure to understand your target audience, and then deliver messages appropriately to specific audience you're aiming your services at. Most of the times there would be conflicts between the branding message we try to deliver and what they wish to listen. For example, businesses might be slapping a premium price for en exquisite product that is unjustifiable by customers. When your companies deal with premium products, make sure the interior matches the class. If you don't spell it out for your target, they might end up not understanding it all together.
Stay updated, stay consistent. When you claim to sell premium products, better make sure your interior design lives by its class rather than using low budget productions. Be creative and updated for seasons to arrive. Walk down the mall and discover the designs updated for different seasons. Let's face it we love new designs. The last thing we want to see is the same old dull design used for the past decade. Brand yourself effectively, brand yourself consistently.